Fresh is a company that was started in 1991 in America by two creative Russians, Lev Glazman and Alina Roytberg. They began with creating artisan soaps, branching out later into fragrance, skincare, bodycare, make-up and haircare. Both Lev & Alina pioneered the use of natural ingredients like sugar, soy, rice, sake and milk in their products and they continuously searching for new and interesting ingredients and rituals for their brand.
For me, Fresh is like my favourite honeycomb ice-cream-I don’t buy their products monthly but a couple of times a year I venture into their shop on Marlebone High street, smell their fragrances (one of them that I bought a couple of years ago was so potent, that men came up to me, asking what smelled so good-that’s the power of alchemy to you!), talk to the sales assistant and try various products.
Today was one of those days and I left the shop with Fresh’s new Soy Face cleanser and the Sugar Lemon bath & shower gel.
Soy face cleanseris quite gentle, so it can be used not only on the face but around the eye area too.It contains a high concentration of soy proteins packed with amino acids and antioxidants which are also enhanced by such ingredients as rose, cornflower, mallow, cucumber, ginseng and aloe vera, all of which tone & sooth your skin and reduce dryness, which is a very common side effect of the warmer months.
Sugar lemon bath & shower gel smelled so fresh and zingy when I opened the bottle that it almost made me picture the soapy bubbles floating in the air. So it is definitely a product that I would definitely recommend to use in the morning, to wake you up and set you up for a bubbly day ahead. It contains sugar cane extract, mango seed oil, shea butter and vitamins C and E. The fragrance stays on your skin (it’s subtle, not overpowering) and I swear that it lifts one’s spirits and makes you smile, even if the day is grey.
Fresh’s Soy Face cleanser £24.50 for 150 mls, Sugar Lemon Bath & Shower gel £14 for 300 mls